| from April 2000 to March 2000, the aim of
MAFF was: |
From April 2001, MAFF's aim is: |
In 2001, MAFF became DEFRA with the following : AIM
|
| (original aim in 2000) |
(This aim was made
into 3 bullet points:-) |
Sustainable development, which means a better
quality of life for everyone, now and for generations to come,
including : |
| To ensure that consumers benefit from competitively
priced food, |
* good quality food which meets consumers' requirements |
* A better environment at home and internationally,
and sustainable use of natural resources; |
| produced to high standards of safety, environmental
care and animal welfare, and from a sustainable efficient
food chain, |
* modern sustainable, competitive farming and
fisheries businesses; and |
* economic prosperity through sustainable farming,
fishing, food, water and other industries that meet consumers'
requirements; |
| and to contribute to the well being of rural
and coastal communities |
* protection of the rural and marine environment
and a thriving rural economy |
* thriving economies and communities in rural
areas and a coutryside for all to enjoy. |
| And MAFF's objectives were : |
And MAFF's objectives were : |
DEFRA's objectives are : |
| 1. To protect public health in relation to farm
produce and to animal diseases transmissible to humans |
1. same |
1. To protect and improve the rural, urban,
marine and global environment and conserve and enhance biodiversity,
and to lead integration of these with other policies across
Government and internationally |
| 2. To sustain and enhance the rural and marine
environments and public enjoymetn of the amenities they provide
and to promote forestry |
2. same |
2. To enhance opportunity and tackle social
exclusion through promoting sustainable rural areas with a
dynamic and inclusive economy, strong rural communities and
fair access to services |
| 3. To secure a more economically rational Common
Agricultural Policy (CAP) which gives a better deal to consumers
and taxpayers and pays due regards to the needs of the environment |
3. same |
3. To promote a sustainable, competitive and
safe food supply chain which meets consumers' requirements |
| 4. To assist the development of efficient
markets in which internationally competitive food,
fish and agricultural industries can thrive |
4. To encourage
the development of modern, efficient
agriculture, fisheries and food industries which are internationally
competitive and responsive to consumers'
requirements |
4. To improve enjoyment of an attractive and
well-managed countryside for all |
| 5. To enhance economic opportunity and social
development in rural and coastal communities in a manner
consistent with public enjoyment of the amenities which they
offer |
5.To promote strong and
sustainable rural and coastal communities through
broadening economic opportunity and enhancing social development |
5. To promote sustainable, diverse, modern and
adaptable farming through domestic and international actions
and further ambitious CAP reform |
| 6. To administer payments under the CAP fairly
and in full accordance with EU requirements |
6. To administer payments under the CAP fairly
and in full accordance with European
Union (EU) requirements |
6. To promote sustainable management and prudent
use of natural resources domestically and internationally |
| 7. To conserve fish stocks for future generations
and secure a sustainable future for the sea fishing industry |
7. same
|
7. To protect the public's interest in relation
to environmental impacts and health, including in relation
to diseases which can be transmitted through food, water and
animals and to ensure high standards of animal health and
welfare |
| 8. To ensure that farmed animals and fish are
protected by high welfare standards and do not suffer unnecessary
pain or distress |
8. same |
|
| 9. To reduce risks to people and the developed
and natural environment from flooding and coastal erosion |
9. same
|
|
| 10. To safeguard the continuing availability
to the consumer of adequate supplies of wholesome, varied
and reasonably priced food and drink |
10. same |
|
| Environment/al count - 4 |
4 |
2 |
| Sustain/ability count - 3 |
3 |
6 |
| Consumer count - 3 |
3 |
2 |
| business/industry count - 0/1 |
1/1 |
0/1 |
There is a remarkable increase in the use of 'sustainable' in
the most recent set of aims and objectives.
I hope to keep this up to date, and I am considering ways of mapping
the changes in emphasis, and marking the changes. As part of my
studies of text analysis, I am interested in the 'language of
aims and objectives', so, in the above text given above - which
group is being addressed by which objective, that is, how this
is structured in terms of the 'interested parties'.